Start with what matters.
Your services, location, customers and available budget shape the campaign. Agree on the action you want people to take before deciding what to measure.
GOOGLE ADS
Be there when
they’re looking for you.
Connect your offer with people searching for it. Campaign planning, relevant landing pages and measurement, brought together around your business.
HOW THE PIECES CONNECT
A customer needs what you do.
A meaningful action to measure.
Illustrative campaign journey · not a live adA CAMPAIGN WITH A PURPOSE
A clear goal.
Connected decisions.
Clicks tell one part of the story. We look at what you offer, who you want to reach and what happens after someone arrives.
Make the message match.
The search, the ad and the landing page should feel like one conversation. We review the offer and the page together, including the path to enquiry or purchase.
Give the results context.
Review the available data alongside lead quality and business feedback. Explain what changed, what needs investigating and the next work to agree.
SET UP WELL. KEEP PAYING ATTENTION.
The first campaign
is a starting point.
The initial work creates the foundations. Ongoing management gives them regular attention as the search terms, your offer and the available evidence change.
Understand the cost structureBuild the foundations.
- Business discovery and account review
- Keyword priorities and campaign structure
- Ad messaging and landing-page review
- Agreed conversion measurement setup
Review. Refine. Explain.
- Review performance and relevant search terms
- Refine agreed ads and campaign settings
- Investigate the customer journey
- Share the work, findings and next priorities
REPORTING THAT LEADS SOMEWHERE
More than a
list of numbers.
A useful review connects the available results to a decision. Here’s the kind of conversation we want to make easier.
ILLUSTRATIVE REVIEW · NO CLIENT RESULTS
ObservationThe campaign is bringing people to a service page.
InvestigationDo the search terms, page content and enquiries reflect the customers we want?
Next priorityAgree on the page or campaign work the findings support.
THE DESTINATION MATTERS TOO
Give the campaign
a page with a purpose.
A focused landing page can make your offer clearer and the next action easier to find.
MEET ONSIDE HUB
Your advertising, in context.
Explore the Onside Hub performance demonstration to see how results and useful questions can come together. Your Onside Growth team brings the business context and helps agree the next priorities.
Take a look insideGOOD QUESTIONS
A little more
clarity.
Is advertising spend part of the management fee?
Advertising spend and our management work are separate costs. Your proposal identifies the agreed management scope, the media budget and any relevant third-party charges.
Can you review an existing Google Ads account?
We can start by discussing your existing account, its access and the results you want to understand. The review helps define whether the right next step is refinement, restructuring or a new campaign.
Do I need a new landing page?
Not always. We review whether the existing page explains the offer and gives the visitor a useful next step. If new design, content or development is needed, that work is scoped separately.
How do you judge whether a campaign is working?
We agree on relevant actions and measurement before launch, then review the available data alongside your feedback. Recorded conversions are not automatically unique or qualified enquiries; lead quality needs business context.
Can you guarantee a number of enquiries?
No. Outcomes depend on the offer, competition, budget, customer journey and other factors. The work focuses on a clear plan, relevant measurement and informed improvements.
LET’S FIND YOUR NEXT STEP
What would a useful enquiry look like?
Tell us what you offer, who you want to reach and what you’d like your advertising to achieve.