A clear introduction
Who you are, what you do and where to explore next.
BUSINESS WEBSITES
Look like you.
Make the next step easy.
Introduce your business, generate enquiries, connect appointments or showcase your work. We shape the pages and customer journeys around what your business needs.
Illustrative website concept · not client work.
Business websites
Make the right first impression.
Introduce your business, explain what makes you different and give people a reason to choose you.
Professional services · Local businesses · Growing brands- Services & about pages
- Trust-building content
- Clear contact paths
BUILT AROUND YOUR GOAL
Give people a reason to choose you.
Professional services · Local businesses · Growing brandsA clear introduction to your business, what makes you different and how you can help. Design, content and development brought together around the people you want to reach.
A business website should answer the useful questions quickly: what you do, who it is for and why it matters. We shape the structure around your services and the information people need to make a decision.
Services that make sense
Useful detail, clear differences and relevant customer questions.
Confidence to get in touch
Your experience, accurate business information and a clear enquiry path.
A SHARED BRIEF
The website work.
The business knowledge.
We agree on the deliverables and inputs together, so the design and development have the right foundations.
Find your design direction- Agreed page structure and content organisation
- Responsive design shaped around your brand
- Defined enquiry and contact journeys
- Agreed search and measurement foundations
- Business and service information
- Brand assets and approved photography
- Relevant examples and genuine evidence
- Content reviews and launch approvals
THE PRACTICAL DETAILS
Make room for the right information.
Home, services, about, selected work and contact are a starting point. The page types and depth should reflect your business, rather than fill a standard template.
Build on what is already working.
We can review an existing website before deciding on a refresh or rebuild. Platform access, content quality and future maintenance all inform the scope.
INCLUDED WITH YOUR WEBSITE SERVICE
Understand how
people find and use the website.
GA4 and Search Console connection and performance analysis are standard inclusions. We agree on account access and useful measured actions for your website, then connect the available results to Onside Hub.
Search Console
Explore available queries, impressions, clicks and search visibility to understand how the site appears in search.
Google Analytics 4
Review website visits and agreed actions, such as enquiry submissions or booking completions, where the tracking setup supports them.
Useful next priorities
Bring the available data and your business feedback together to identify content, page or journey improvements.
FROM THE BRIEF TO LAUNCH
A considered process.
Clear review points.
The timing and responsibilities follow the scope, content readiness and decisions needed for your website.
- 01
Understand the business
Explore your services, customers, existing site and the impression you want to make.
- 02
Shape the story
Agree the page structure, content responsibilities and design direction.
- 03
Build and review
Develop the agreed pages and review mobile layouts, content and enquiry paths.
- 04
Prepare for launch
Confirm approvals, access, hosting responsibilities and the handover plan.
A PLAN BEYOND LAUNCH
Keep it useful.
Keep it considered.
Your business changes, and the website should remain useful. Agree on the content updates, maintenance and support you need after launch, with a clear process for new requests.
See the Onside Hub approach Hub access and available tools depend on your website, connected services and agreed scope. The films use a sample workspace.PRICING BASIS
Quoted to your website.
Page types, content preparation, integrations and the level of ongoing care shape the quote. Hosting, domains and third-party subscriptions are identified separately.
How we scope & price the workWITHIN YOUR BUSINESS WEBSITE
Shape the website around
the way you work.
Enquiries, appointments and project stories each need a considered journey. Explore the detail for your business and agree which elements belong in the scope.
Lead generationTrades · Consultants · Specialist services
Illustrative website concept · not client work.
Lead generation websites
Turn interest into a conversation.
Help potential customers find the right service, understand the value and take the next step with confidence.
Trades · Consultants · Specialist services- Service & location pages
- Quote and enquiry journeys
- Conversion tracking setup
BUSINESS WEBSITE FOCUS
Turn interest into
a useful conversation.
Help potential customers find the right service, understand its value and take the next step with confidence. A website designed around a considered enquiry journey.
Find the relevant service
Clear services and, where useful, accurate location information.
Understand the fit
The details, process and genuine evidence that support a decision.
Start a useful enquiry
A focused request for the information needed to begin a conversation.
- Service and agreed location-page structure
- Scoped quote or enquiry form journey
- Agreed enquiry destination and handover
- Services, coverage and customer-fit details
- Useful qualifying questions
- Verified reviews or project evidence, if available
- Approved enquiry destination and review feedback
THE PRACTICAL DETAILS
Ask enough. Keep it approachable.
Form fields should help with the first conversation. We define which details are necessary and which can wait, with delivery and data handling agreed before launch.
Keep the whole journey connected.
The service page, the enquiry action and your follow-up process all matter. Advertising and SEO can be scoped alongside the website when they support the same goal.
SPECIFIC SCOPE CONSIDERATIONS
Service-page depth, location coverage, form requirements and delivery integrations shape this focus. Agree how service information stays current and how you review enquiry quality. Advertising management and media spend are scoped separately.
GOOD QUESTIONS · LEAD GENERATION
How does the website support enquiries?
Clear service information, useful content and a straightforward enquiry path help visitors understand your offer and get in touch. We also track agreed enquiry actions to help you see what works and guide website improvements.
Do we need a complex quote form?
Not necessarily. We start with the information needed for a useful first conversation and discuss whether additional questions or integrations would help.
Can the website work with Google Ads?
Yes, the message and destination can be planned together. Campaign management and any additional landing-page work are defined in the agreed scope.
Booking & appointmentsStudios · Salons · Appointment-based services
Illustrative website concept · not client work.
Booking & appointment websites
Make finding a time feel easy.
Explain your services and connect customers to a booking journey that fits the way your business runs.
Studios · Salons · Appointment-based services- Service & practitioner pages
- Booking platform integration
- Clear appointment information
BUSINESS WEBSITE FOCUS
The right service.
A time that works.
Help people understand what to book and connect them to an appointment journey that fits the way your business runs. Clear services, useful details and an approachable next step.
Choose a service
Understand the appointment type, suitability and useful preparation details.
Find the right fit
Meet relevant practitioners and review the information needed to book.
Continue to booking
Connect to the agreed booking platform and appointment process.
- Service and practitioner-page structure
- Connection to the agreed booking platform
- Practical appointment and preparation information
- Services, durations and practitioner information
- Existing booking-platform requirements
- Approved appointment and cancellation information
- Booking access and test scenarios
THE PRACTICAL DETAILS
Work with the way you schedule.
An existing booking platform may handle availability, reminders or deposits. We review its integration options and define what happens on the website and what belongs in that platform.
Keep appointment information accurate.
Service details, preparation requirements and policies should come from your business. Agree who maintains them and how customers reach help if they have a question.
SPECIFIC SCOPE CONSIDERATIONS
Practitioner content and booking integration shape this focus. Agree who maintains appointment information and which tasks stay in the booking platform. Platform subscriptions and transaction charges are identified separately.
GOOD QUESTIONS · BOOKING & APPOINTMENTS
Can you set up online bookings for our business?
Yes. We can help select and set up a booking platform around your services and connect it to your website. We agree availability, booking rules and any required integrations as part of the project scope.
Can we keep our existing booking platform?
We can review its supported links, embeds or integration options. The right approach depends on the platform, access and the experience you need customers to have.
Are reminders, deposits and cancellations included?
Those behaviours depend on your booking platform and its configuration. We confirm which responsibilities and integrations are part of the website scope before work begins.
Portfolio & projectsArchitecture · Interiors · Creative practices
Illustrative website concept · not client work.
Portfolio & project websites
Let your work do the talking.
Show the thinking, craft and people behind your projects, with an easy way to start the next one.
Architecture · Interiors · Creative practices- Project & case study layouts
- Image-led storytelling
- Project enquiry journeys
BUSINESS WEBSITE FOCUS
Work with
a point of view.
Show the thinking, craft and people behind your projects. An image-led website that gives your work room to breathe and makes the next conversation easy to begin.
Discover the work
A considered project index and useful ways to explore.
Understand the approach
Image-led case studies with meaningful context and accurate credits.
Start the next project
Clear practice information and a focused project-enquiry path.
- Project index and case-study page structure
- Image presentation with accurate credits
- Agreed project-content editing approach
- Selected project images and usage rights
- Project descriptions, accurate credits and approvals
- Practice information and brand assets
- The information needed for a new project enquiry
THE PRACTICAL DETAILS
Let the images lead. Keep the story clear.
We consider image quality, crop, sequence and supporting text together. The design should communicate your point of view while remaining useful on smaller screens.
Make the next project easy to add.
Choose an editing approach suited to the way your portfolio grows. The number of project templates, filters and content fields is agreed before development.
SPECIFIC SCOPE CONSIDERATIONS
Project templates, image preparation, filters and content depth shape this focus. Agree how new projects, images and credits are added. Content production is discussed separately.
GOOD QUESTIONS · PORTFOLIO & PROJECTS
How will you present our projects?
We shape each project around the work you want to show, using strong images, clear descriptions and useful details. Featured projects can tell a fuller story, while smaller projects keep a simple, consistent format.
Can you help prepare project images?
Yes. We can help select and prepare images for the website, including sizing, layout and captions. We review image sources, permissions and credits together as part of preparing the content.
How can we keep our portfolio up to date?
We can include project editing in the website setup, with fields for images, descriptions and key details. We walk your team through adding and updating projects at handover.
GOOD QUESTIONS
A little more
clarity.
Can you refresh our existing website?
We can begin with a review. Whether a refresh or rebuild makes sense depends on the platform, access, content and what you want the website to do next.
Who writes the content?
You bring the knowledge of the business. We agree where you will supply content and where planning, writing or editing support belongs in the scope.
Can we add pages later?
Future updates can be discussed as part of ongoing care or a separate project. We consider the likely page structure when planning the initial website.
LET’S FIND YOUR NEXT STEP
Tell us where you want to go.
Share your business, what the website needs to do and any ideas you already have. We’ll help define a useful next step.